Experienced Integrated Executive Content Producer born and bred in the NYC area, and a First Generation Cuban-American.
I bring PR, Ad Agency, Production Company and Post Production Company experience to the table, along with the relationships and industry sensibilities that evolved with my career.
I have excellent team-building and communication skills, am a beloved mentor and advisor to fellow producers and creatives.
I excel at interfacing with clients, scoping and vetting creative concepts with a production lens, procuring talent, competitively-bidding A-list partners and experience specialists for creative projects.
I enjoy building top teams of artists and technicians to create meaningful and effective content and experiences, planning and supervising production for any production format.
Proficiencies: Adobe Suite, MS Office, Google Platform, Chat GPT, Gemini, VEO, Imogen, Claude, CapCut, Suite/LucidLink, Figma, Canva, Kittl, Frame IO, PowerPoint, Canto, ClickUp, Notion, Logic PRO, Garageband, Longform and shortform writing, General intuition for all things A/V
Skills: Team leadership, SAG/Aftra protocol and regulation, Full spectrum integrated campaign execution, Building and scaling production systems, Post production budgets and workflows, UGC and Influencer content production and negotiation, Experiential and Event production, IP protection and licensing, Talent resourcing and management, AICP bids, Competitive bidding, Managing P+Ls, Mentoring and training, Editing (CapCut), Shooting (Smartphone), Audio/Music (Logic PRO), Fluent Spanish speaker and writer, Acting and Directing as needed.
Brands Include: YouTube, Dove, Vaseline, Degree, DMC, Tazo, HP, Mars, Janssen, Nike, P&G, Haleon, Hershey’s, Google, Community Bank of North America, Chobani, American Express, Starbucks, Rugiet, Hilton, Altria, Marcus By Goldman Sachs, Verizon, et al.
EXPERIENCE
Digital Production Director, Rugiet, Remote / Contract Oct 2025 – Jan 31, 2026
Own and execute the in-house UGC and technical content production pipeline, generating six-figure monthly savings while accelerating the B2B buyer journey through targeted video narratives.
Translate brand strategic goals into detailed production timelines, managing post-production budgets and sourcing high-level creative talent for specialized video projects.
Repurpose platform data and AI tools to enhance creative workflows, ensuring high-fidelity lighting and sound design standards across all digital content assets.
Direct the creation of scalable resource protocols to ensure technical execution remains consistent during rapid company growth
Producer, WTBR (Where The Buffalo Roam) / Contract Jun 2025 - Present
Supporting YouTube Shorts, YouTube TV
Overseeing delivery of global campaign assets for top tier talent
Navigating early integration of platform AI tools into creative and production workflows
VP, Executive Producer / Edelman 2/2020 - 12/2024
Executive Produced Vaseline “See My Skin”, WINNER Cannes GOLD LION 2022 SDG, Cannes GOLD LION 2023 BE&A
Produced Degree “Trainers For Hire” Campaign and NYC Event, WINNER B2 Awards - ANA GOLD , Clios BRONZE B2B
Oversaw all production for a portfolio of Unilever Global, Beauty and Personal Care brands, HP, White Claw, Mars and more.
Led Influencer & Celebrity Engagements, ensuring contract compliance, production deliverables, and seamless project execution from negotiation to final delivery.
Produced top-notch broadcast and digital content, and executed experiential campaigns in collaboration with a spectrum of specialty teams.
Mentored and providing guidance for Producers and future EP’s.
Collaborated with native TikTok and Instagram Creators for brands to deliver fast, responsive social media marketing.’s.
Coordinated and managed events for INCLUSIVO, Edelman’s Latin Culture Employee Network Group (ENG), fostering a strong cultural community within the company.
Freelance Senior Producer / DiMassimo Goldstein 10/2019-12/2019
Produced Broadcast TV campaign for WW (formerly Weight Watchers), Digital Video and Radio in English and French.
Created and managed budget and schedule for a $1.6M campaign for product launch.
Engaged A-list directors for a 3 way bid, and worked with pop culture Icon featured in campaign.
Freelance Executive Producer / Circus Maximus 3/2019-9/2019
Produced Two Broadcast TV campaigns for Ethos Life Insurance.
Supervised Radio ads, OOH and digital campaign for Kazzam! by Party City.
Supervised product shoot for Fabric brand relaunch.
Produced OLV campaign for Gillette Enrich over 2 weeks, including 3 way bid and casting union improv talent.
Freelance Producer / Hone Productions 3/2016-6/2017, 8/2019-9/2019
Oversaw production schedules and budgets for an array of clients.
Functioned as Agency Producer through the entire production process to ensure timely and smooth delivery.
Worked with a vast network of services and vendors on agency campaigns. Agencies include: Rokkan, The Cement Bloc.
Clients: Montefiore, Glennfiddich, Wyndham Resorts, Etsy
Freelance Post Producer / Wieden + Kennedy NY 10/2018-3/2019
Made top notch social/web/broadcast content for A level clients.
Created, managed and actualized competitive budgets for post projects in ActualizeIt, and billed completed projects.
Managed schedules for Editorial and VFX jobs and creating teams of freelance artists to execute WK creative.
Worked with streamlined budgets and schedules to hit aggressive deadlines with awesome work.
Clients: Air Jordan, Bud Light, Ford, Sprite, Duracell, etc.
Freelance Producer / NSG/SWAT 7/2018-10/2018
Supervised production for all existing clients, and functioned as Business Affairs (management of production contracts).
Sourced and vetted cost-efficient production partners for high volume content creation.
Competitively bid up and coming artists for creation of unique assets for OOH and digital campaign launch.
Clients: Marcus By Goldman Sachs, Zeel, Bambini Furtuna.
Freelance Producer / Rokkan 6/2017-6/2018
Supervised production for for existing clients and worked with account and creative teams to pitch new business to prospective clients.
Procurement of top level artists and vendors to execute creative, and management of competitive bids.
Consulted clients on effective and budget conscious methods to create content for web, TV and social media.
Clients: Hilton/LXR, Altria, VSP, Verizon HUM, Glenfiddich, Wyndham, USPAGL.
Freelance Producer / R/GA 8/2017-10/1/2017
Produced Broadcast TVC for Samsung consisting of high-end CG and animation.
Supervised post production via Content Studio for various internal projects.
Produced digital and social media campaigns for Samsung and Milk Bone.
Freelance Executive Producer / Drive Eleven 3/2016-3/2017
Developed and produced branded content for agencies and brands.
Created, managed and actualized budgets in ShowBiz, and oversaw all production and crew.
Grew and managed a top tier network of freelance talent and producers.
Clients: McDonald’s, Dang Shades, Sure People, et al.
Executive Producer / LUX Content 2/2015-3/2016
Developed and produced cost-effective Broadcast/Branded Content for the modern media landscape.
Created, managed and actualized budgets in ShowBiz, and oversaw all production and crew.
Recruited talent and guided Director careers, and managed website, blog, PR and video assets.
Oversaw sales, developed new business relationships and maintained existing client relationships.
Sourced top-notch talent and vendors as needed for projects while working with all aspects of production.
Executive Producer / Nomad Editing Co. 7/2013-2/2015
Created, managed and actualized budgets for full-scope post projects in ActualizeIt, and billed completed projects.
Managed schedules for all Editorial and VFX jobs, and curated talent roster.
Hired, trained and managed all NY staff and updated procedures and internal budgets for efficiency.
Developed new and existing relationships with clients and vendors, and managed outside sales team.
Planned client events at venues as well as internally for promotional purposes.
Clients: Hershey’s, Apple, Nike, Lowe’s, Proctor & Gamble, et al.
Freelance Voice Talent 3/2009-3/2016
SAG/AFTRA member, working intermittently as radio and broadcast voice talent.
EDUCATION
Rutgers University – New Brunswick, NJ
BA, English Literature/Creative Writing, minor in Communication, Activities and Societies: Music Reviewer for
The Medium and The Daily Targum. Graduated 3.6 GPA, Dean’s List
William Patterson University Transferred to Rutgers
Majored in English Literature, Maintained GPA above 3.5
MUSIC/PERFORMANCE
Current band: Shy Machine, a Post-Punk, female led, garage style 3-piece. Members are Denise Sante, Mike Rivera and Adrian Spoleti. Previous
studio projects for which I have written/produced/performed can be seen HERE: https://www.denisesante.com
Organizations
Member of AWNY and AWNY Mentor Program, Advertising Club of NY, SAG/AFTRA
Interests
Film, Advertising, Rock & Roll, Travel, Food and Drink, Technology, Literature
REFERENCES GIVEN UPON REQUEST