Experienced Integrated Executive Producer born and bred in the NYC area, and a First Generation Cuban-American.
I bring PR, Ad Agency, Production Company and Post Production Company experience to the table, along with the relationships and industry sensibilities that evolved with my career.
I have excellent team-building and communication skills, am a beloved mentor and advisor to fellow producers and creatives.
I excel at interfacing with clients, scoping and vetting creative concepts with a production lens, procuring talent, competitively-bidding A-list partners and experience specialists for creative projects.
I enjoy building top teams of artists and technicians to create meaningful and effective content and experiences, planning and supervising production for any production format.
Language and Arts - I am a casual Spanish-speaker, I also front a Post-Punk 3-piece band.
Brands Include: YouTube, Dove, Vaseline, Degree, DMC, Tazo, HP, Mars, Janssen, Nike, P&G, Haleon, Hershey’s, Google, Community Bank of North America, Chobani, American Express, Starbucks, Hilton, Altria, Marcus By Goldman Sachs, Verizon, et al.
EXPERIENCE
Producer, WTBR (Where The Buffalo Roam) / Contract Jun 2025 - Present
• Supporting YouTube Shorts, YouTube TV
• Overseeing delivery of global campaign assets for top tier talent
• Navigating early integration of platform AI tools into creative and production workflows
VP, Executive Producer / Edelman 2/2020 - 12/2024
• Executive Produced Vaseline “See My Skin”, WINNER Cannes GOLD LION 2022 SDG, Cannes GOLD LION 2023 BE&A
• Produced Degree “Trainers For Hire” Campaign and NYC Event, WINNER B2 Awards - ANA GOLD , Clios BRONZE B2B
• Oversaw all production for a portfolio of Unilever Global, Beauty and Personal Care brands, HP, White Claw, Mars and more.
• Led Influencer & Celebrity Engagements, ensuring contract compliance, production deliverables, and seamless project execution from negotiation to final delivery.
• Produced top-notch broadcast and digital content, and executed experiential campaigns in collaboration with a spectrum of specialty teams.
• Mentored and providing guidance for Producers and future EP’s.
• Collaborated with native TikTok and Instagram Creators for brands to deliver fast, responsive social media marketing.’s.
• Coordinated and managed events for INCLUSIVO, Edelman’s Latin Culture Employee Network Group (ENG), fostering a strong cultural community within the company.
Freelance Senior Producer / DiMassimo Goldstein 10/2019-12/2019
• Produced Broadcast TV campaign for WW (formerly Weight Watchers), Digital Video and Radio in English and French.
• Created and managed budget and schedule for a $1.6M campaign for product launch.
• Engaged A-list directors for a 3 way bid, and worked with pop culture Icon featured in campaign.
Freelance Executive Producer / Circus Maximus 3/2019-9/2019
• Produced Two Broadcast TV campaigns for Ethos Life Insurance.
• Supervised Radio ads, OOH and digital campaign for Kazzam! by Party City.
• Supervised product shoot for Fabric brand relaunch.
• Produced OLV campaign for Gillette Enrich over 2 weeks, including 3 way bid and casting union improv talent.
Freelance Producer / Hone Productions 3/2016-6/2017, 8/2019-9/2019
• Oversaw production schedules and budgets for an array of clients.
• Functioned as Agency Producer through the entire production process to ensure timely and smooth delivery.
• Worked with a vast network of services and vendors on agency campaigns. Agencies include: Rokkan, The Cement Bloc.
• Clients: Montefiore, Glennfiddich, Wyndham Resorts, Etsy
Freelance Post Producer / Wieden + Kennedy NY 10/2018-3/2019
• Made top notch social/web/broadcast content for A level clients.
• Created, managed and actualized competitive budgets for post projects in ActualizeIt, and billed completed projects.
• Managed schedules for Editorial and VFX jobs and creating teams of freelance artists to execute WK creative.
• Worked with streamlined budgets and schedules to hit aggressive deadlines with awesome work.
• Clients: Air Jordan, Bud Light, Ford, Sprite, Duracell, etc.
Freelance Producer / NSG/SWAT 7/2018-10/2018
• Supervised production for all existing clients, and functioned as Business Affairs (management of production contracts).
• Sourced and vetted cost-efficient production partners for high volume content creation.
• Competitively bid up and coming artists for creation of unique assets for OOH and digital campaign launch.
• Clients: Marcus By Goldman Sachs, Zeel, Bambini Furtuna.
Freelance Producer / Rokkan 6/2017-6/2018
• Supervised production for for existing clients and worked with account and creative teams to pitch new business to prospective clients.
• Procurement of top level artists and vendors to execute creative, and management of competitive bids.
• Consulted clients on effective and budget conscious methods to create content for web, TV and social media.
• Clients: Hilton/LXR, Altria, VSP, Verizon HUM, Glenfiddich, Wyndham, USPAGL.
Freelance Producer / R/GA 8/2017-10/1/2017
• Produced Broadcast TVC for Samsung consisting of high-end CG and animation.
• Supervised post production via Content Studio for various internal projects.
• Produced digital and social media campaigns for Samsung and Milk Bone.
Freelance Executive Producer / Drive Eleven 3/2016-3/2017
• Developed and produced branded content for agencies and brands.
• Created, managed and actualized budgets in ShowBiz, and oversaw all production and crew.
• Grew and managed a top tier network of freelance talent and producers.
• Clients: McDonald’s, Dang Shades, Sure People, et al.
Executive Producer / LUX Content 2/2015-3/2016
• Developed and produced cost-effective Broadcast/Branded Content for the modern media landscape.
• Created, managed and actualized budgets in ShowBiz, and oversaw all production and crew.
• Recruited talent and guided Director careers, and managed website, blog, PR and video assets.
• Oversaw sales, developed new business relationships and maintained existing client relationships.
• Sourced top-notch talent and vendors as needed for projects while working with all aspects of production.
Executive Producer / Nomad Editing Co. 7/2013-2/2015
• Created, managed and actualized budgets for full-scope post projects in ActualizeIt, and billed completed projects.
• Managed schedules for all Editorial and VFX jobs, and curated talent roster.
• Hired, trained and managed all NY staff and updated procedures and internal budgets for efficiency.
• Developed new and existing relationships with clients and vendors, and managed outside sales team.
• Planned client events at venues as well as internally for promotional purposes.
• Clients: Hershey’s, Apple, Nike, Lowe’s, Proctor & Gamble, et al.
Freelance Voice Talent 3/2009-3/2016
• SAG/AFTRA member, working intermittently as radio and broadcast voice talent.
EDUCATION
Rutgers University – New Brunswick, NJ
BA, English Literature/Creative Writing, minor in Communication, Activities and Societies: Music Reviewer for
The Medium and The Daily Targum. Graduated 3.6 GPA, Dean’s List
William Patterson University Transferred to Rutgers
Majored in English Literature, Maintained GPA above 3.5
MUSIC/PERFORMANCE
Current band: Shy Machine, a Post-Punk, female led, garage style 3-piece. Members are Denise Sante, Mike Rivera and Adrian Spoleti. Previous
studio projects for which I have written/produced/performed can be seen HERE: https://www.denisesante.com
Organizations
Member of AWNY and AWNY Mentor Program, Advertising Club of NY, SAG/AFTRA
Interests
Film, Advertising, Rock & Roll, Travel, Food and Drink, Technology, Literature
REFERENCES GIVEN UPON REQUEST